Thrifty Foods, a Sobeys-owned grocery store that operates exclusively in BC, is a playful and upbeat brand. In previous years, their holiday campaigns were adapted from Sobeys creative and didn't really reflect their personality.

 

In 2019, they wanted to stand out with their own social videos that capture just how merry the holidays can be with their help. The videos were served in Facebook Collections, so customers could shop the products featured in the videos.